11. If its message were confined merely to information and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising wound be so boring that no one wound pay any attention.
12. The workers who gets a promotion, the student whose grades improve, the foreigner who learns a new language-all these are examples of people who have measurable results to show for there efforts.
13. As families move away from their stable community, their friends of many years, their extended family relationships, the informal flow of information is cut off, and with it the confidence that information will be available when needed and will be trustworthy and reliable.
14. The individual now has more information available than any generation, and the task of finding that one piece of information relevant to his or her specific problem is complicated, time--consuming, and sometimes even overwhelming.
15. Expertise can be shared world wide through teleconferencing, and problems in dispute can be settled without the participants leaving their homes and/or jobs to travel to a distant conference site.
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11.[参考译文]如果其信息只被局限于告知一一就广告而言，如果这不是完全不可能达到的，也是非常难做的，因为即便是一个诸如衬衫的颜色的选择这样的细节都会具有微妙的说服意味，那么广告就会如此地乏味以至于没有人会关注它。
12.[参考译文]得到了升迁的工人们，成绩进步的学生，学会了一门新语言的外国人一一这些都是那些有可衡量的结果宋显示其努力的人们的例证。
13.[参考译文]随着家庭离开他们原来稳定的社区，离开他们多年的朋友和扩展的家庭关系，非正式的信息流动被切断了，随之而去的是对在需要时能获得可靠和值得信赖的信息的信心。
14.[参考译文]现在每个人能够得到的信息比任何时代的人都多，而找到与他/她的特定问题相关的那一点信息的任务不仅复杂、耗时，有时甚至令人难以招架。
15.[参考译文]通过远程会议，专家知识可以在全世界范围内被分享，而争论的问题能够得到解决，同时相关人员也不必离开他们的家庭或工作跑到一个遥远的开会地点。
16. The American economic system is organized around a basically private-enterprise, market-oriented economy in which consumers largely determine what shall be produced by spending their money in the marketplace for those goods and services that they want most.
17. Thus, in the American economic system it is the demand of individual consumers, coupled with the desire of businessmen to maximize profits and the desire of individuals to maximize their incomes, that together determine what shall be produced and how resources are used to produce it.
18. If, on the other hand, producing more of a commodity results in reducing its cost, this will tend to increase the supply offered by seller-producers, which in turn will lower the price and permit more consumers to buy the product.
19. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.
20. At the same time these computers record which hours are busiest and which employers are the most efficient, allowing personnel and staffing assignments to be made accordingly. And they also identify preferred customers for promotional campaigns.
16.[参考译文]美国的经济是以基本的私有企业和市场导向经济为架构的，在这种经济中，消费者很大程度上通过在市场上为那些他们最想要的货品和服务付费来决定什么应该被制造出来。
17.[参考译文]因此，在美国的经济体系中，个体消费者的需求与商人试图最大化其利润的欲望和个人想最大化其收入效用的欲望相结合，一起决定了什么应该被制造，以及资源如何被用来制造它们。
18.[参考译文]另一方面，如果大量制造某种商品导致其成本下降，那么这就有可能增加卖方和制造商能提供的供给，而这也就会反过来降低价格并允许更多的消费者购买产品。
19.[参考译文]在美国经济中，私有财产的概念不仅包含对生产资源的所有权，也指其他一些特定的权利，如确定一个产品价格和与另一个私人个体(经济单位)自由签定合同的权利。
20.[参考译文]同时这些计算机记录下哪些时间是最忙的，哪些员工工作效率最高，这样就能相应地做出人员人事安排。而且它们(计算机)也能为促销活动找到那些拥有优先权的顾客。
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