GRE作文是中国学生比较头痛的，经常准备很多时间最后还是只得到3.5。我之所以得到6分，个人认为我的文风比较淳朴扎实，有科学性，写的思路比较广(正、反、特)，字数也比较多(I800+、A700+)。
A third problem with the argument is that it assumes that the increased sales due to a high
tune-recognition rate would outweigh the costs of achieving this rate. However, a tune can be
communicated only via such media as radio and television; and real-world experience informs
us that these advertising media are more costly than print media. Although leading soft-drink
269
and fast-food companies can well afford the costs of producing effective tunes and of ensuring
that these tunes are heard again and again by many, many consumers, Eco-Power might lack
the resources to ensure the sort of tune recognition which these other companies have
achieved. Unless the sales manager can convince us that the proposed ad strategy will be
cost effective, his conclusion that this strategy will result in increased profits for Eco-Power is
untenable.
In condusion, the sales manager has not provided a convincing argument for the proposed
ad strategy. To strengthen the argument the manager must show that the current ad strategy is
in fact the cause of Eco-Power's declining profits. The manager must also provide strong
evidence that the people who buy the kinds of tools Eco-Power sells would hear the
company's tunes frequently enough to immediately associate the tune with the company, and
that this association would cause these listeners to buy Eco Power products. Finally, to better
evaluate the argument we would need a detailed cost benefit analysis of the proposed ad
strategy.
Argument 116
The following appeared in a memo from the vice president of a company that builds shopping
malls throughout the country.
"The surface of a section of Route 101, paved two years ago by McAdam Road Builders, is
now badly cracked and marred by dangerous potholes. In another part of the state, a section
of Route 66, paved by Appian Roadways more than four years ago, is still in good condition.
Appian Roadways has recently purchased state-of-the-art paving machinery, and it has hired a
new quality-control manager. Because of its superior work and commitment to quality, we
should contract with Appian Roadways rather than McAdam Road Builders to construct the
access roads for all our new shopping malls."
The vice president of a company that builds shopping malls argues here that the company
should hire Appian rather than McAdam to build access roads for the company. To support this
argument the vice president points out that a certain area of Route 101 that McAdam repaved
two years ago has deteriorated significantly, while a certain stretch of Route 66 that Appian
repaved four years ago remains in good condition. The vice president also points out that
Appian recently acquired new state-of-the-art paving equipment and hired a new
quality-control manager. I find the vice president's argument logically unconvincing--in several
respects.
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