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2016年12月18日Argument写作机经预测及答案解析

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  题目

  The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.

  "Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."

  Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

  题目翻译

  以下文字出自一连锁电影租赁店--Movies Galore拥有者的备忘录:

  “由于利润下降,我们必须压缩Movies Galore十家录像租赁店的营业开支。涨价并不是一个好选择,因为我们是因低价而知名的。相比较我们应该采取缩短营业时间的策略。上个月我们位于Marston闹市区的店营业下班时间从以前的晚上9点缩短到下午6点,并不再保留发行五年以上的DVD以减少总库存量。由于我们只收到了很少的关于这些新政策的客户投诉,我们应该在所有Movies Galore的店面实施这些政策来作为增加利润的最好策略。”

  说明:写一篇文章,阐述需要哪些具体的证据来评价这个论证过程,并解释这些证据如何削弱或强化这个论证过程。

  题目分析

  A. 前提:because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores

  由于利润下降,我们必须压缩Movies Galore十家录像租赁店的营业开支

  we have received very few customer complaints about these new policies

  我们只收到了很少的关于这些新政策的客户投诉

  B. 结论:we should now adopt them at all other Movies Galore stores as our best strategies for improving profits

  我们应该在所有Movies Galore的店面实施这些政策来作为增加利润的最好策略

  C. 论据:

  1. Raising prices is not a good option, since we are famous for our low prices

  涨价并不是一个好选择,因为我们是因低价而知名的

  2. We should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago

  相比较我们应该采取缩短营业时间的策略。上个月我们位于Marston闹市区的店营业下班时间从以前的晚上9点缩短到下午6点,并不再保留发行五年以上的DVD以减少总库存量

  提纲(可攻击点)

  1、Marston店的行为是否增加了利润?其利润增加是否可能是其他原因导致的?能否由此得到成功经验?还有哪些其他可能的情况?

  2、很少的关于新政策的客户投诉是否能说明客户满意?客户除了投诉之外,还有哪些表示自己不满的方法?

  3、即使Marston店的行为是成功的,其做法在其他店面是否同样适用?不同的店之间是否存在差异?哪些差异将导致效果的不同?

  4、造成Movies Galore利润下降的可能原因有哪些?是否必须通过压缩开支才能提升利润?还有哪些其他因素与利润存在更直接的关系?5、是否因为低价而知名就不能涨价?

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